How long have you been doing this and how many students have you worked with?

Since 2007. Thousands of candidates across college, MBA, law, and medical school admissions — applicants from over 40 countries, every type of high school and undergraduate institution imaginable, and profiles ranging from perfect-on-paper to “I have no idea how to make this work.”

The volume matters because it feeds pattern recognition — the ability to look at a profile and immediately see where the opportunities and risks live. But the longevity matters just as much. What worked in 2016 doesn’t work in 2026. What works this year may not work next year. Staying effective over nearly two decades requires something more than experience — it requires staying plugged into how the landscape is actually shifting, communicating internally about what we’re observing in real time, and most importantly, thinking critically about what’s real versus what’s noise. Every admissions cycle produces a wave of sensational headlines and breathless takes that don’t always translate to what’s actually happening in committee rooms. We’ve learned to read the signal, not the headline, and that discipline is baked into how we advise every client.