Main Essay Pre-Flight (Brainstorming, Topic Planning)

“Measure twice, cut once.” Before we sign off on an essay to enter our exhaustive iterative drafting process (a process which involves our essay analysis specialists), we first assess the readiness of the Client’s proposed essay themes. We get every Client’s proposed essays to the same state of readiness before we pass it to the next phase. Typically, this happens with reviewing an outline or a high-level “logic map” ahead of time to get the contours and underlying themes rock solid before attempting to strengthen the effectiveness of that message.