Where is the ethical line between coaching, editing, and ghostwriting?

Coaching is helping a student figure out what to say and why it matters. Editing is helping them say it better. Ghostwriting is saying it for them. We do the first two aggressively and the third one never.

In practice, this means our consultants will challenge your thesis, restructure your argument, push you to cut the paragraph you’re emotionally attached to, and suggest a stronger opening. Our essay specialists will tighten your prose, flag clichés, and show you how to make a three-sentence answer hit harder than your original five-sentence version. What they won’t do is write your sentences for you, fabricate experiences, or produce a draft that doesn’t originate from your own words and ideas. Every piece of writing that leaves our process should be something the student can look at and say “that’s mine.” If they can’t, we haven’t done our job — we’ve done their job, which helps nobody when they show up on campus and the writing has to be their own again.