“Please discuss why you consider Duke a good match for you. Is there something particular about Duke that attracts you?”
What is it you think Duke needs? What seems to be characteristic of their students? What direction does the school seem to be going in? What do they seem to be all about? And why, therefore, do you feel like you would be able to build on aspects of that in a way that’s beneficial to Duke? Are you prepared to ARGUE this convincingly? You’ll need specificity.
Now flip it. What is it that YOU NEED from a school? Lay this out in a general sense. Here’s what I’m looking for in an IDEAL PROGRAM. Now explain WHY you’re looking for those things. What’s gonna happen when you GET all that? What’s the “chemical reaction”? What results from it? Cool, sold.
Read more about how to knock this question out of the park in our 2018-19 Duke University Essay Analysis.