Texas McCombs MBA Essays, Prompt by Prompt
October 22, 2026
McCombs MBA Essay 1
Imagine yourself at the completion of your MBA journey. Why was pursuing your MBA at Texas McCombs the right decision for your personal and professional growth? Reflect on how you made the most of your time in the program—academically, through hands-on learning opportunities, and within the McCombs community.
Highlight how you contributed to the McCombs community and used its resources to grow both professionally and personally. (250 words)
Start thinking about this essay with a very specific (and crucial) premise: “I am not able to achieve or even pursue my short-term goals effectively today because…” Because what? Generate a list. Are they skills? Is it a lack of certain experience? Is it a lack of plain, hard knowledge? Is it a lack of network? Got that list ready? Proceed…
Let’s play pretend one more time. Let’s say you’re like most MBA applicants and are applying to 7-10 programs. Pretend that three of those are ranked in the Top 10, and that 3-5 of those are ranked below #20. McCombs is on there too. Admit-time rolls around and you receive invites from 100% of the schools on your list. Now YOU are in the driver’s seat. What is it about your time at McCombs that might address the items on your list in a particularly appealing way? This is the part where you need to dig deep. (Mind you, we haven’t done a THING toward writing a response to this essay yet; this is all crucial prep work.) What extracurricular offerings does McCombs have? What is it about the campus culture? What is it about certain professors? What about folks who recruit there? What is it about Austin? What is it about…. anything and everything you have researched and know about this program that has convinced you that MCCOMBS IS THE ONE to advance your objectives powerfully? This is the part where you make a second list. And even better, a second list that’s connected to all the specific items on that first list. Once you have these elements secure in your mind, now you’re ready to generate a draft because the essay has already (by now) written itself.
One twist for this cycle: McCombs asks about your personal growth as well as your professional growth, and wants to hear how you CONTRIBUTED to the community, on top of how you used its resources. So that second list needs a third column: what you gave back. A club you helped run, classmates you pulled along, something you built that outlasted you.
This essay should read a lot like a military battle plan. (You’ll hear us say that a lot, and there’s good reason for it.) Wide-eyed and dreamy and speculative and wishy-washy and general? Nope. It should feel like the result of someone with laser focus, with ultra-clear objectives, a well-thought-out plan of attack. Bonus points if there’s dried-up drool on this sheet of paper. McCombs wants feral beasts who are salivating at the opportunity to ATTACK the program, and EXTRACT. And that only happens when people have real INTENT. “Motive.” A battle plan. This is your chance to lay out that plan.
HOW TO ORGANIZE THIS ESSAY
PART 1: ESTABLISH THE GOALS
First up, we need to understand your goals, your existing skill set, and therefore, those GAPS. Best thing to do is start off with a VERY brief overview of where this WHOLE thing is headed, your overall vision. Within a sentence or two or three, we should have a decent sense for where you hope to be in twenty years. Now, walk us through what you need to do in the VERY near-term (first five years after your MBA, say), in order to get you on that overall/LT path. Remember, think militaristic. Step A leads logically to Step B which then leads to Step C, which then enables us to consider and pursue Step D. That kind of thing. Explain the stuff you need to do, and the skills required to pull that all off. (40-50 words)
PART 2: EXPLAIN YOUR GAPS
First explain BRIEFLY some of the “thus-far” achievements that have brought you to 80% of the way there. Give us a sense for the stuff you already HAVE, skills-wise. Be efficient here. Now explain the stuff you need. This is that GAP section. From that first list you generated. Explain each gap within the context of why it’s relevant specifically to your goals (never in a vacuum). This context is absolutely key, because it turns you from generic-MBA-person into salivating-feral-beast-person, lusting after PREY, locked in your sights. I needed “X in order to then pursue Y aspect of my short-term goals for Z reason.” That kind of thing. (45-60 words)
PART 3: HOW YOU TOOK A BITE OUT OF MCCOMBS, SPECIFICALLY
This is the part where you catalogue your experience at McCombs (as though in retrospect, as though it actually happened, etc.). Take us through experiences with specific classes, professors, clubs, off-campus activities, internships, socialization opportunities, anything and everything you can think of that might advance you from your 80% starting point on Day 1 to the 100% version at graduation. Explain what you did to narrow that 20% gap, bit by bit. Hit the three areas the prompt names (academics, hands-on learning, the McCombs community), and make sure some of it shows you giving back.
Nobody’s gonna ever check whether you wrote your future accurately. The key is to indicate that there’s CLARITY in the way you can establish an objective, and then design a plan of attack to achieve it. Generally that comes from a plan that is detailed, and rooted in logic. As long as it makes sense, and seems achievable, the admissions committee is going to buy it. Now, if you can do that, and also let slip your passion for the program, bonus points. (100-110 words)
PART 4: NEXT STEPS
The best way to send this sucker home is to give a brief description of what happens immediately after graduation. No need to spend too much time here because you’ve already laid SOME of this out in previous sections when establishing your short-term goals. You may just want to close with a hypothetical “I will be starting as an X at Y company this fall, where I will notch Step 1 toward my short-term goals.” You can even have fun with what you plan to do in the few weeks between graduation and when you start your job, or some other character-revealing fun reveal, like marrying one of your b-school cohorts named Z that you met along the way, yadayada. (20-30 words)
Now that we’ve handled that, onto Essay 2?
Read more and explore each step of the Texas McCombs full-time MBA application process here.
October 22, 2026
McCombs MBA Essay 2
Reflect on a core value that defines you. Share a specific example of how it has guided your decisions and actions, and explain how it will shape your contributions and growth as a McCombs MBA student.
Highlight how this value has influenced your leadership style and life path, and how it will shape your MBA experience. (250 words)
ONE value. McCombs says “a core value,” singular, and with 250 words you couldn’t do justice to more than one anyway. Resist the urge to sneak in a bundle (“integrity, curiosity and teamwork”). Pick the one that runs deepest.
Start with a list. What do you actually stand for? Fairness, curiosity, loyalty, grit, candor, craftsmanship. Now the test: for each one, can you point to a moment where it COST you something? A promotion you passed on, a hard conversation you started, a shortcut you refused to take. A value you’ve never paid for is just a nice word. The one with the best story attached wins.
Then look at everything the prompt wants tied to that value: your decisions and actions (the example), your leadership style, your life path, and your MBA experience (what you’ll contribute and how you’ll grow at McCombs). That’s a lot of ground to cover in 250 words, so your example has to do double duty. Pick a story that shows the value AND shows how you lead.
For the McCombs part, get concrete. How will this value show up in a study group at 1 a.m., in a club you plan to help run, in the way you treat classmates who see the world differently? And where do you expect to grow, so that the value gets sharper, or gets tested?
A split that fits in 250 words:
- Name the value and drop us into the test: the situation, the choice, what it cost. (100-125 words)
- Zoom out: how that same value runs through your leadership style and the path you’ve taken. One or two quick proof points. (50-65 words)
- Look ahead: how the value will shape what you contribute at McCombs and how you hope to grow there. (45-55 words)
Keep it sincere. A value essay that sounds like a motivational poster gets forgotten fast; one that sounds like a confession sticks.
Now that we’ve handled that, need to look back at Essay 1?
Read more and explore each step of the Texas McCombs full-time MBA application process here.
October 22, 2026
McCombs MBA Optional Statement
Please explain any gaps in work experience, choice of recommender, and/or academic performance issues that may help the admission committee in reviewing your application. (Limit: 250 words)
Notice how much narrower this prompt has gotten: gaps in work experience, choice of recommender, academic performance. That’s the list. And one of those you may HAVE to address: per the application instructions, if you can’t get a letter from your direct supervisor, or think another recommender is more appropriate, you should explain why here.
Read our team’s complete take on the idea of optional essay, including a brief (recent) history of b-schools’ relationship with it, and how our recommendations have evolved over the years, right here.
You can also read our team’s analysis of the rest of the Texas McCombs MBA application essays.
Read more and explore each step of the Texas McCombs full-time MBA application process here.
October 22, 2026
Masters Of Science In Business Analytics and AI
Q1: Why is the MSBAi program the next logical step for you? How do you hope to develop, both personally and professionally, during this one-year program? (500 words maximum)
500 words is either a beefy three-paragraph affair, or a lean and mean five-spot. That’s for later though, let’s dig into the meat first. There are two key words in here: “next” and “logical.” Let’s translate what each of those means.
“Next” = Why does a one-year stopover, scooping up a Business Analytics and AI degree make sense for your plans, as the very NEXT thing? Why now? Why not wait two years? Or four? Might you not get more out of the program with a few extra years of work experience under your belt? Your future plans a little more fleshed out? The answer has to be no. And you gotta be able to sell it. No, waiting will only delay my ability to. . . what? Achieve X, develop Y, attack problem Z, etc. Your need for this degree is now because you’ve pushed yourself as far as you can, and now’s the time you need a boost of “nitro.” Your version, of course, will reveal all sorts of details about your goals and plans that are crucially missing here.
Neat trick: it’s always cool to get the sense that doing it now isn’t do or die. Do or die is actually a really WEAK position. Your posturing should be the opposite. You’ve got plenty of options. Why? Because one way or another, you’re gonna achieve your goal, and barrel forward because you’re a juggernaut. So yah, there absolutely IS a possibility of waiting a little while longer (Path B), or doing XYZ for a little bit and THEN getting this masters (Path C), or… you get the idea. The thing is, while viable, they aren’t as GOOD as Path A which is to nab this sucker NOW, for THIS and THAT and THE OTHER reasons. That argument feels badass and confident.
“Logical” = Okay, let’s say we’re sold that now’s the time for you to do . . . something other than stay on the track you’re currently on. Sell us now on why a degree in Business Analytics and AI specifically makes sense over some alternative? First of all, what ARE the alternatives? Doesn’t have to be a degree necessarily, surely there exist other paths to get you to where you need to go (right? maybe not, you’ll tell us). Neat trick to crush this section: same deal as before, be comfortable with alternative pathways that’ll get you to your ultimate goal. Play them out mentally, and as an exercise, get EXCITED about some of em. Imagine you had to sell someone on one or two alternative paths. Cool, now stack those alternatives against getting this particular degree. And it should be plain that THIS version is way better than those other ones, even if they’re all viable. This is an argument that comes from a position of STRENGTH. The approach that is beseeching will make the admissions committee wonder if this is an application by way of last resort. Bad. Go the other way. You have TONS of options, but this degree, at this time, makes the most sense, as anyone can plainly see. That’s what we should feel after reading your actual argument.
Let’s look at a potential structure for this:
Part I
- Good way to start is to paint the scene for where you’re headed, big picture. Why? What’s driving it? Do this quick, couple/three sentences.
- Now, paint a clear picture of what you need to achieve in the SHORT-TERM to get you on the right track, figure a 3-5 year outlook. Walk us through specifics of how each stage logically leads to the next, advancing you along your trajectory. The crispness of this logic (when executed correctly) should reveal how much thought you’ve put into this plan, kinda like an engineer’s step-by-step protocol.
- By now, we should be mostly sold that you know what you’re doing, you’re the kind of guy/gal who’s gonna nail it, even if “it” changes over time. This is the part where you reveal the answer to “well, why are you wasting time writing to us, when you could be out there working on that brilliant plan?” Answer? You’re missing some key pieces. Some skills. Some knowledge. Some. . . thing. Boom, a perfect bump and set to the second part of this essay.
Part II
- At this point, probably you’re around 225-250 words in. You’ve established what you need, and where you’re falling short now. Now, simply explain in two or three clear examples, precisely how the MSBAi will help plug all those gaps in your particular profile. Skip the broad talk about what “anyone” can expect to gain from a program like this. Think of the MSBAi as an ENABLER that will help you do something you’re unable to do today. How does that work? Take us through it. Find a few specific classes, opportunities, elements of the program that help enable you to get from A to B. When executed correctly, these examples shouldn’t apply to “any” other applicant, nor should they apply to ANY other Business Analytics program. They should be specific both to McCombs AND to you. If you can pull that off, now you’re playing with the big boys and gals. This should take another solid 225-250 words or so.
Depending on your goals, this can be anywhere from three to five paragraphs. Doesn’t much matter for your first stab at it. As long as you nail the above elements, you should end up with a decent hunk of clay to mold.
Q2: Describe a time that you have had to solve a problem in your academic or work experience. Explain the steps you implemented to solve the problem and the insights that you gained from the experience. (500 words maximum)
Let’s start with a basic assumption: so far in your life, you’ve solved more than one problem. Phew. Now we have choices. And now the fun can begin. . .
Okay, so what makes for a good problem to pick here? Or a bad one?
Let’s take a step back. What are they getting at here, ultimately? Obviously, they don’t wanna know that you’re able to solve a problem, “at all.” Lots of people can. They don’t even wanna know that you “got the right answer” even to a ridiculously difficult question. What’s more revealing about your MIGHT is the WAY your gears churned to get you TO the solution. Couple indicators that you’re on the right track:
- Did others attempt to solve it, but couldn’t? (good indicator)
- Was your METHOD of solving it somehow unusual, or unexpected? (good indicator)
- If you revealed your methodology to someone senior to you, would they be impressed? If so, why? Assume that they would have gotten to a solution as well, and possibly a BETTER / FASTER one. Would there STILL be an element to your methodology that would impress them? (good indicator)
If you find yourself checking against this list and coming up empty every time, keep digging. By the way, it doesn’t need to be FLASHY. Unusual can also be “unusually” simple and clean: “Whereas others would over-complicate this by doing X Y and Z, I decided to do simply . . . Q, and voila.” Or, unusual can be the opposite: “While everyone else was obsessed with looking for the most elegant solution, I was just looking for … the solution. It was messy, but I got it done. Here’s how.” The key lies in how your brain (how “you”) kick into action when faced with a lock you can’t easily pick. Whatever you do, your story can’t leave the reader underwhelmed. You wanna elicit that reaction where the corners of the mouth bend down, eyebrows go up, as if to say “hunh! interesting!” The “Robert DeNiro” face.
Let’s talk structure:
- First, give us the circumstances around how the problem came up in the first place. Don’t just throw us into the problem without any sense of who needed what, and why, and what was at stake. Set it up.
- Now, explain what made this problem not easily solvable. Or, explain simply why it wasn’t getting solved. Maybe it had the appearance of being easily solvable, and yet, people kept failing. Or, it was obviously challenging to begin with, and freaked everyone. . . the hell OUT. Explain what wasn’t quite right.
- Now explain what was going through your head. Did you know how you were gonna get from A to Z from the very beginning? And did you hit a major brick wall at E? Or did you not know how to even get from A to B? But figured it out eventually? Take us through those gears. Let us into your head.
- If there was an “Aha” moment, there must have been time BEFORE that moment that was “Pre-Aha” right? Take us through THAT, a bit. And then, if you’re able, describe that light bulb moment, how it arrived, or how you “arrived it” by sheer will, whatever the case. This is the real key to it all. Showing us all the ways in which your brain works. Btw, the “steps you implemented” piece of the prompt will naturally spring forth this way. But don’t rush to get to that stuff. It’s the stuff BEFORE it that counts just as much.
- Finally, the insights. McCombs wants to know what you gained from the experience, so tell us what you know now that you didn’t before, and how it changes the way you attack the next problem. Then have a good answer to the question “why did you choose to tell us THIS story”? You should have an awareness of what made this particular problem-solving episode noteworthy. In a sentence or two, walk us through it.
And the old one-minute video intro? Gone. In its place, every applicant completes a video assessment on the Kira Talent platform after paying the application fee, with 1-2 minutes to answer each prompt. The prompts aren’t posted on the program’s application page, so there’s nothing to pre-write. Practice talking through your goals and your problem-solving story out loud, and you’ll walk in ready.
Read more and explore each step of the Texas McCombs MSBAi application process here.
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